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Instagram continues to prove itself as a growing marketing trend for businesses. The focus on community, creativity, and mobile consumption differentiates Instagram from other social media platforms, which is the exact reason that companies should step into this promising platform. So here comes the question: how can brands use Instagram strategically and successfully?
From the former post Social Media Marketing Conundrum: Does Instagram Work For My Marketing Plan?, we discussed some unfortunate cases of some companies using Instagram to promote themselves and didn’t receive enjoyable results eventually. However, few unsuccessful examples don’t mean that Instagram is not an ideal gold mining place to dig treasure. This week I had attended AdvertisingWeek’s seminar “The Instagram Effect“, where I learned some inspiring marketing ideas and how they leverage Instagram to meet the companies’ objectives.
Instagram is one of the social media channels for businesses to not only reach broader and younger audiences but establish their brand presences. By creating an account on Instagram, the brands can actually shape the online discussion themselves and optimize the platform to build the reputation for their products or services. According to Simply Measured‘s report, 71% of the top 100 brands own Instagram accounts. However, having an account doesn’t mean that your brand will be free from being ignored or criticized.