Instagram is one of the social media channels for businesses to not only reach broader and younger audiences but establish their brand presences. By creating an account on Instagram, the brands can actually shape the online discussion themselves and optimize the platform to build the reputation for their products or services. According to Simply Measured‘s report, 71% of the top 100 brands own Instagram accounts. However, having an account doesn’t mean that your brand will be free from being ignored or criticized.
When it comes to Valentine’s Day, nearly every marketers are thinking how to take more money from the consumers by giving them extra delights than usual. After viewing some marketing strategies and promotion among the brands, there are a couple of campaigns that drew my attention.
As the Super Bowl approaches, Bud Light made another move to attract its loyal customers with more unexpected excitement. Let’s first look at last year’s commercial, which I like a lot and it still get me goosebumps every time I watched it.