Instagram continues to prove itself as a growing marketing trend for businesses. The focus on community, creativity, and mobile consumption differentiates Instagram from other social media platforms, which is the exact reason that companies should step into this promising platform. So here comes the question: how can brands use Instagram strategically and successfully?
From the former post Social Media Marketing Conundrum: Does Instagram Work For My Marketing Plan?, we discussed some unfortunate cases of some companies using Instagram to promote themselves and didn’t receive enjoyable results eventually. However, few unsuccessful examples don’t mean that Instagram is not an ideal gold mining place to dig treasure. This week I had attended AdvertisingWeek’s seminar “The Instagram Effect“, where I learned some inspiring marketing ideas and how they leverage Instagram to meet the companies’ objectives.
Instagram is one of the social media channels for businesses to not only reach broader and younger audiences but establish their brand presences. By creating an account on Instagram, the brands can actually shape the online discussion themselves and optimize the platform to build the reputation for their products or services. According to Simply Measured‘s report, 71% of the top 100 brands own Instagram accounts. However, having an account doesn’t mean that your brand will be free from being ignored or criticized.
In this competitive and cluttered business world, every brand is striving for a chance to be recognized and be noticed by the consumers. The battlefield becomes even nastier when it comes to digital platforms. Everyone is talking about “engage with the users”, “engage with the readers” “engage with the viewers” and praising everything that relates to ENGAGE. But how exactly can the marketers “engage” with the people they want to reach? To be more specific, how to create engaging content?
Try to imagine the reaction of your customers when they receive your company’s email: “Oh, Not again….”, “Why should I waste my time reading this?” or just simply select it and click Trash. If your company’s e-mails become that unattractive, you know there’s a problem with the content of those e-mails.
UX, a strange combination of two English characters, is the abbreviation of User Experience. This term can’t be valued more nowadays because our customers are becoming harder than ever to acquire. Take an example of a company’s website, if you didn’t provide an easy-to-use and comfortable looking platform, your consumers or potential clients might be discouraged when they visit the website at the first time or when they try to learn more information about the company. Thus, the very first thing you need to concern is to improve or develop your site with greater UX and UI.
The short answer is content marketing. Sounds simple and confused at the same time right? “Content Marketing” is becoming a buzz word for every marketer in recent years. Some believe its power and some don’t. However, the fact is that the effects of content marketing has been widely proved in many successful cases, especially for blogging. Take Tresnic Media as an classic example, its Blogging Case Study: Increasing Website Traffic 1,000% In 8 Weeks is one of the most amazing cases in digital marketing industry.
What is Location-Based Marketing and what is Location-Based Service (LBS)? In few words, I’d say they are the strategies that companies use to incorporate mobile users’ location and promote relevant information to them. Also, why do these terms matter to brands or companies and why should we care? According to Juniper Research, the Mobile Context and Location Services market has reached $12.2bn in 2014. Now, I’m going to give some examples that I found in my daily life, which can reveal more about how these location based ideas are applied in the industries as a growing marketing trends.