In this competitive and cluttered business world, every brand is striving for a chance to be recognized and be noticed by the consumers. The battlefield becomes even nastier when it comes to digital platforms. Everyone is talking about “engage with the users”, “engage with the readers” “engage with the viewers” and praising everything that relates to ENGAGE. But how exactly can the marketers “engage” with the people they want to reach? To be more specific, how to create engaging content?
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Try to imagine the reaction of your customers when they receive your company’s email: “Oh, Not again….”, “Why should I waste my time reading this?” or just simply select it and click Trash. If your company’s e-mails become that unattractive, you know there’s a problem with the content of those e-mails.
UX, a strange combination of two English characters, is the abbreviation of User Experience. This term can’t be valued more nowadays because our customers are becoming harder than ever to acquire. Take an example of a company’s website, if you didn’t provide an easy-to-use and comfortable looking platform, your consumers or potential clients might be discouraged when they visit the website at the first time or when they try to learn more information about the company. Thus, the very first thing you need to concern is to improve or develop your site with greater UX and UI.
The short answer is content marketing. Sounds simple and confused at the same time right? “Content Marketing” is becoming a buzz word for every marketer in recent years. Some believe its power and some don’t. However, the fact is that the effects of content marketing has been widely proved in many successful cases, especially for blogging. Take Tresnic Media as an classic example, its Blogging Case Study: Increasing Website Traffic 1,000% In 8 Weeks is one of the most amazing cases in digital marketing industry.
What is Location-Based Marketing and what is Location-Based Service (LBS)? In few words, I’d say they are the strategies that companies use to incorporate mobile users’ location and promote relevant information to them. Also, why do these terms matter to brands or companies and why should we care? According to Juniper Research, the Mobile Context and Location Services market has reached $12.2bn in 2014. Now, I’m going to give some examples that I found in my daily life, which can reveal more about how these location based ideas are applied in the industries as a growing marketing trends.
When it comes to Valentine’s Day, nearly every marketers are thinking how to take more money from the consumers by giving them extra delights than usual. After viewing some marketing strategies and promotion among the brands, there are a couple of campaigns that drew my attention.
People nowadays are more easily addicted to mobile phones and tablets because they are so convenient to get information. We spend more time on these devices with higher usage frequency, which is well noticed by the marketers and they are trying to step their feet more into mobile advertising. However, have you ever noticed that maybe you are not interacting with people and spending too much time with your mobile devices?
In order to examine my own condition, I used the questions provided by my professor and tracked what I did with my iPhone and iPad for 3 days: from Feb 8th to 10th. And here comes the result:
If you don’t know Aimee Song, at least you should heard of her famous blog “Song of Style“. Since her blog is full of everything that wins both girls and women’s hearts, it’s not surprising that she attracts 4 million views a month and the collaboration with some retail clothing companies. Her blog contains various themes: outfit, beauty, travel, interior design, fashion week. However, sometimes Song will write something special for her viewers, like the Valentine’s Day handicraft: Confetti Balloon DIY.
“[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet.” — Forbes.com
I learned about Seth Godin from the courses of last semester and I immediately fell in love with this marketing guru as I entered his website, which is clean and easy to follow. Also, you can find his sense of humor for he encourages visitors to click at his head image to get access to his blog, using his brain as a metaphor to represent his ideas. (Funny but smart!) Seth Godin has managed his own marketing blog integrating with the content of his daily reflection, bestselling books and social media. With great content and great UX, it is not surprising for him to win more than 50 million viewers per month to his website. Continue reading →