Try to imagine the reaction of your customers when they receive your company’s email: “Oh, Not again….”, “Why should I waste my time reading this?” or just simply select it and click Trash. If your company’s e-mails become that unattractive, you know there’s a problem with the content of those e-mails.
The short answer is content marketing. Sounds simple and confused at the same time right? “Content Marketing” is becoming a buzz word for every marketer in recent years. Some believe its power and some don’t. However, the fact is that the effects of content marketing has been widely proved in many successful cases, especially for blogging. Take Tresnic Media as an classic example, its Blogging Case Study: Increasing Website Traffic 1,000% In 8 Weeks is one of the most amazing cases in digital marketing industry.
People nowadays are more easily addicted to mobile phones and tablets because they are so convenient to get information. We spend more time on these devices with higher usage frequency, which is well noticed by the marketers and they are trying to step their feet more into mobile advertising. However, have you ever noticed that maybe you are not interacting with people and spending too much time with your mobile devices?
In order to examine my own condition, I used the questions provided by my professor and tracked what I did with my iPhone and iPad for 3 days: from Feb 8th to 10th. And here comes the result: