How To Stand Out From The Social Media Clutter?

Are you a small or local business owner with a small budget to invest on social media marketing? Or are you the Chief Marketing Officer or marketing specialist who are trying to make your startup company visible on social media platforms?
In this article, I interview Rachel Polish, the Content & Marketing Director at Sue B. Zimmerman Enterprise. Rachel talks about how business is doing on one of the hottest social media platforms: Instagram, and some tips to overcome the common obstacles that you encounter.

Continue reading →

image retrieved from:

Social Media Marketing Conundrum: Does Instagram Work For My Marketing Plan?

Instagram is one of the social media channels for businesses to not only reach broader and younger audiences but establish their brand presences. By creating an account on Instagram, the brands can actually shape the online discussion themselves and optimize the platform to build the reputation for their products or services. According to Simply Measured‘s report, 71% of the top 100 brands own Instagram accounts. However, having an account doesn’t mean that your brand will be free from being ignored or criticized.

Continue reading →

Content Marketing image

4 Quick Tips To Create Your Engaging Content

In this competitive and cluttered business world, every brand is striving for a chance to be recognized and be noticed by the consumers. The battlefield becomes even nastier when it comes to digital platforms. Everyone is talking about “engage with the users”, “engage with the readers” “engage with the viewers” and praising everything that relates to ENGAGE. But how exactly can the marketers “engage” with the people they want to reach? To be more specific, how to create engaging content?

Continue reading →

Everything Starts From Optimizing Your UX

UX, a strange combination of two English characters, is the abbreviation of User Experience. This term can’t be valued more nowadays because our customers are becoming harder than ever to acquire. Take an example of a company’s website, if you didn’t provide an easy-to-use and comfortable looking platform, your consumers or potential clients might be discouraged when they visit the website at the first time or when they try to learn more information about the company. Thus, the very first thing you need to concern is to improve or develop your site with greater UX and UI.

Continue reading →

Does Location-Based Marketing Really Work?

What is Location-Based Marketing and what is Location-Based Service (LBS)? In few words, I’d say they are the strategies that companies use to incorporate mobile users’ location and promote relevant information to them. Also, why do these terms matter to brands or companies and why should we care? According to Juniper Research, the Mobile Context and Location Services market has reached $12.2bn in 2014. Now, I’m going to give some examples that I found in my daily life, which can reveal more about how these location based ideas are applied in the industries as a growing marketing trends.

Continue reading →

Why you should read Seth Godin’s blog?

“[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet.” —

I learned about Seth Godin from the courses of last semester and I immediately fell in love with this marketing guru as I entered his website, which is clean and easy to follow. Also, you can find his sense of humor for he encourages visitors to click at his head image to get access to his blog, using his brain as a metaphor to represent his ideas. (Funny but smart!) Seth Godin has managed his own marketing blog integrating with the content of his daily reflection, bestselling books and social media. With great content and great UX, it is not surprising for him to win more than 50 million viewers per month to his website. Continue reading →