I never heard of these horrible cases that using acid to attack women until I read the article “This PSA from Ogilvy Poses as a Makeup Tutorial”.
In this competitive and cluttered business world, every brand is striving for a chance to be recognized and be noticed by the consumers. The battlefield becomes even nastier when it comes to digital platforms. Everyone is talking about “engage with the users”, “engage with the readers” “engage with the viewers” and praising everything that relates to ENGAGE. But how exactly can the marketers “engage” with the people they want to reach? To be more specific, how to create engaging content?